Product Marketer
Product Marketer communicates product value through published content: articles, images, videos, posts.
Product marketer talks daily to clients, potential clients and the dev team. Product marketer helps customers through support chats, troubleshooting calls and workshops.
Helping customers directly leads to the great insight on what doesn't work in product, what to fix, and what problems to solve next.
Deep product knowledge
Product marketer knows product end-to-end:
- Uses product extensively and knows each feature and what it solves
- Follows dev team progress: active tasks, backlog, bugs fixed and features released
- Publishes product updates through changelogs, posts and other content
- Tests new features, reports bugs
- Educates customers and leads on how to use the product and what exactly it solves
- Adds detailed tasks based on reported bugs, customer requests and insights
- Researches competitors thoroughly and understands their strong and weak sides
- Configures and monitors web and product analytics
- Prepares demo environments for meaningful demos and videos
Content creation
Product marketer creates content that solves real customers pains through:
- Blog articles
- Changelogs
- Screen captures, loom tutorials
- Case studies and testimonials
- Help Center product documentation and tutorials
- Researches and analytics reports
- Micro-apps, content directories and lead magnets
- Social media posts (X, LinkedIn)
Customer success
Product marketers talks to customers daily through:
- Support chats
- Online workshops and webinars
- Direct chats in Slack, emails or messengers
- Feedback through surveys and chats
- Social media (X, LinkedIn)
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