Novela is the first transactional marketing platform for weddings, using customizable ‘collections’ to make information more transparent, decision-making more streamlined, and financing & payments easy.

Novela’s founder, Adam R. Healey, validated the idea by engaging with couples and potential users, uncovering a common challenge: finding venues, florists, and photographers across different locations. This inspired him to create a platform that brings all these vendors together in one convenient place. So Paralect was tasked with designing and developing a user-friendly web platform for both couples planning their weddings and the vendors serving them.

Paralect developed and launched a user-friendly MVP web platform in two months. Novela became the first no-code app developed by Paralect. A fun fact: the founder got married with the help of Novela and its features.