Portfolio / Pickler
Eco-footprint calculations for packaging industry
2.5 months
to MVP
$500k
raised after 6 months of development
9 months
to Post-MVP
Pickler is a B2B software for the packaging industry that helps suppliers instantly calculate the footprint of their packaging, create reports, and use the insights to win over customers.

The challenge

Pickler’s founders Daan van Hal and Koen de Beer gathered a vast database on packaging, production, delivery, and waste treatment to enable precise eco-impact calculations. They brought this knowledge to Paralect, choosing us for our speed, proactivity, and quality. The deal closed in six days, the team was ready in one, and within days we delivered an estimate, app concept, and UX audit — kickstarting focused development.

Results

Paralect built and launched Pickler’s MVP in just 2.5 months. The app quickly attracted its first paying customers, showing real market interest. After the launch, we continued working closely with the Pickler team to improve the product and add new features. Thanks to the strong progress and growing user interest, Pickler raised $500K in investment just three months after the MVP launch.

Dan van Hal
CEO Pickler
Paralect is very professional and structured. As founders, we had little experience in building a new Saas platfrom from the ground up. Paralect has been over delivering in every aspect, both in the way of working and communication towards us, and in developing the software.

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