Product Designer
Product Designer designs products, builds websites, creates marketing assets. They help to speed up product development, product adoption and growth, while provoking emotion and helping users to achieve their goals.
Previously designers used to be divided on UI/UX designers, marketing designers and motion designers but not anymore. Tools progressed, web became standardised and AI now helps to create starter layouts fast and even build prototypes. Today best designers expected to cover the full process of product development and marketing.
Core activities:
- builds marketing websites in Lovable/Claude Code or Framer/Webflow
- builds design prototypes in Lovable/Figma Make/v0/Google AI Studio or Figma
- designs visual assets for marketing websites in Canva/Midjourney/Figma/Paper
- animates product assets with Jitter/Lottie
- uses templates and pre-built quality libraries extensively (e.g. Shadcn)
- presents work to team and clients via video with Loom/Screen Studio
- communicates product updates with nice changelogs: text, visuals, animations
- writes great in-app copy and concise thoughtful marketing texts
- understands web development basics to build correct designs faster
- updates team and communicates blockers proactively
- communicates with customers, monitors analytics and analyses data to make the best product decisions to simplify workflows and improve user experience
Product Designer works closely with Design Engineers and Product Managers.
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