Wave

Wave — product analytics: events, funnels, retention, in one place. The verb is measure; the object is a wave of data.
Brand colour: #0f766e. Initial: W.
Family: Letterform

Concept: One capital W and nothing else: four heavy diagonal strokes of identical thickness joined into one continuous zig-zag, all four ends cut flat at the same slant, all corners sharp and mitred. The whole letter is tilted 8° clockwise, as if riding a swell. Teal tile #0f766e, white letter. It is one symmetrical W with two equal valleys; no extra stroke, no separate small v, no tick mark, no underline.